A unit of Magksvil Bizventures
Nurtured under the leadership of Kishore G Paramasivan, a jewellery and retail industry veteran, eterneD specializes in creating exquisite jewellery studded with premium lab grown diamonds.
Redefining fashion by combining elegance with sustainability, the brand features enchanting designs created from ethically sourced grown diamonds.
Our Philosophy
Promote environment friendly sustainable diamonds and save mother earth for our future generations
'the eterneD edge'
- Guided by seasoned professionals with global and regional insights
- Designs that reflect emerging trends and local preferences
- Reliable supply of premium grown diamonds
- Certified authenticity and expert customer guidance
- Strong partnerships with leading diamond growers and manufacturers
- Smart inventory management ensuring consistent availability
- Commitment to ESG principles, building trust and reputation
Sustainable Diamonds for Sustainable Luxury
Superior Quality and Sustainability
- Fewer Defects
- Eco Friendly Production Process
Since Grown Diamonds are created in high tech facilities, they do not engage in poor treatment of workers or communities.
Gem Certification
Authenticity and excellence add value to exquisite looks!
Every piece of jewellery comes certified as ‘Laboratory Grown Diamond’
the eterneD evangelist
Kishore G Paramasivan
Chairman and Mentor, with four decades of retail experience, provides strategic guidance and leads in forging pivotal alliances to propel eterneD to new heights in the luxury jewellery segment. His career spans key leadership roles as COO of Kirtilal Kalidas Jewelers, Dimexon Diamonds, Emerald Jewel Industries and CEO of Chemmanur International Jewellers, after a foundation two decades stint with footwear MNC Bata India Limited.